A good optimization plan should include three components: onsite SEO and social media. This article will discuss backlinks and how you can use them to boost your website’s search engine rankings and increase your visibility.

What’s a backlink? A backlink is a link from an external source that points to your website. This article could include a link to Wikipedia. Clicking this link will take you to Wikipedia, and not my site. This has given Wikipedia a backlink. If Wikipedia wanted to link to my website from one of their pages, they would provide me with a backlink. There are many sources of backlinks. We will discuss some of the most popular ones later in this article.

Why backlinks are important?
Two main benefits of backlinks for your website are that they improve your search engine rankings and provide access and exposure to your website from other sources. Let’s take a closer look at each one.

In that they signal to search engines that the backlink must lead to something valuable and of interest, backlinks are like votes. A backlink allows other people to endorse what you offer. If I feel your article would be of benefit to my readers, I might link to it. You will soon see multiple websites linking to your page if other webmasters have read the article. This would indicate to search engines that your linked page must have something other websites find valuable.

The more backlinks (votes) you have, the more popular your site will appear in search engines’ eyes. It is not only the number of backlinks that are important, but also the quality and origin of the source. As in all other voting situations, the more authoritative, powerful and influential the voter is, the more beneficial their vote will be for the recipient. A backlink from a respected source is often more valuable than those from less respected sources.

While backlinks are important for search engine optimization, they have an additional benefit that is often overlooked. The relevance of these backlinks can be underestimated. You have a better chance of being found if you have multiple backlinks coming from different sources that point directly to your site.

A page that I like might be found on Facebook. I may then visit their website. It could happen that I am discussing something in a forum and come across an interesting comment by someone with a link to their site within the text. Their comment seemed interesting so I might visit their website. Backlinks can not only increase your search engine rankings but also let you promote your website and highlight its importance to a wider audience.

What factors affect the quality of a link?
When implementing your backlink strategy, quality should be a major consideration. Back in the days of poor search engines that were easy to fool, higher rankings meant more backlinks. It was as easy as that. There are a few things to keep in mind when adding backlinks to your website, as search engines continue to improve their ability to detect this type of behavior. All backlinks that you add must be from high-quality websites. They should also be diverse in source and location. Your backlinks should look natural in the source, anchor text and link location as well as frequency that they are added.

Authority
You should aim for backlinks to authority websites. These links are often more difficult to find, especially if your site is new. You see, a powerful and well-known website would link to your blog. You will still benefit from the authority of the website linking back to you, as long as it is more authoritative than yours. You can measure the authority of a website by assessing its Page Rank and domain age. A backlink will only be granted to websites with a higher domain age and PR than yours. If your website has a PR 1 and you receive a backlink from another website with a PR 3, you will be able to benefit. However, over time, your PR will hopefully increase making backlinks from these websites less effective. The PR is more important than the domain age or the authority of the website.

Theme
It is important to think about the theme of your website. Search engines will be able to tell if your blog has a gardening theme and links to other gardening sites. This will improve your ranking as it will make your website more relevant to keywords related to this topic. People interested in gardening will be able to access your blog by linking to it from other sites within the same niche.

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